Over the past six years, I’ve been working with a talented and purpose-driven team at online education startup CreativeLive establishing a brand voice and aesthetic, leading the creative team, and heading up brand campaigns. I lead brand positioning and established the mission, vision, value proposition, and brand attributes. We created a brand book and style guide as a foundation to move forward from and expanded the brand expression through voice and tone, photography, and thoughtful design. As the sole brand role in the company, I was the cross-functional thread across teams and executions, concepting and creating new branded content, launching new products, and maintaining the brand’s heartbeat.
I began my career in film production in LA which led me down a path as a producer. After over a decade of producing in post & production from edit houses to agencies, I decided to pursue more creative endeavors which led me to online education startup CreativeLive where I began as a Content Producer, went on to run the creative team and eventually moved forward to lead brand strategy. I'm also lifestyle photographer focused on storytelling through lifestyle imagery.