Education

2002-2004

UCLA, MASTER OF ARTS, Film Critical Studies

1995-1999

Loyola Marymount University, BACHELOR OF ARTS, Film Production


LEADERSHIP

  • Supervised a high volume, multi-city creative services team

  • Managed designers, producers, associate producers, project managers, videographers, editors, and content publishers

  • Developed company-wide brand direction for a technology startup

  • Generated large-scale company-wide initiatives such as integrating a digital asset management system and an interactive style guide


CREATIVE DIRECTION + ART DIRECTION

  • Developed creative concepts for integrated marketing campaigns (brand, product launches, seasonal)

  • Directed, concepted, and wrote dozens of brand videos and content marketing

  • Directed overall strategy and visuals for brand photography including image style, lighting, post-production look and feel, and overall tone through mood boards, presentations, and ongoing management

  • Directed, concepted, and curated brand-level photo shoots on location and in studio including hiring and managing photographers, editors, and retouchers.

  • Advised on creative for all design and marketing video projects while running the creative team

  • Advised on copy, design, and photography for email, website, swag, print, office artwork and paid ads

  • Curated user generated content and casting for real customer stories for use in marketing

  • Concepted and created in-house art projects for interior brand experiences in office spaces and studios


BRAND STRATEGY

  • Collaborated with executive team to lead them through brand positioning development and alignment

  • Strengthened brand expression through oversight of brand book, interactive style guide, and ongoing brand workshops for employees

  • Created strategy and marketing campaigns for new product launches including app and subscription services

  • Conducted customer & competitor research including survey development and customer interviews

  • Developed customer personas for each business vertical and subcategory

  • Strengthened brand storytelling efforts by curating user generated content and highlighting customer stories


CONTENT STRATEGY & MARKETING

  • Produced photography and business e-learning video content for a live HD interactive production with creative leaders from around the globe

  • Wrote strategy, copy, and concepts for dozens of brand-level campaign marketing videos

  • Advised on content from merchandising, CRM, growth, and content team efforts to bring brand into emails, paid ads and the site


PHOTOGRAPHY

  • Created branded photography content for website, social, blog, out of home, and print for businesses including: Soho House, Oiselle, University of Washington Athletics, Homestreet Bank, Rotie Cellars, Matthews Winery, Gather Seattle, I.D.E.A Brand, Substantial

  • Taught photography and styling workshop with a curated branded presentation around flat lay storytelling

  • Founded Danielle Motif Photography, a candid lifestyle photography business focused on storytelling across brands, weddings, portraits, families, travel, and food

  • Developed brand strategy for Slice PR including shooting photos, creating a style guide, and crafting a tailored instagram content strategy


PRODUCING & PROJECT MANAGEMENT

  • Produced commercials, videos, motion graphics, print, digital, out of home, radio, events, and photo shoots for 10+ years

  • Developed and implemented workflow and program management for the design and marketing video teams

  • Interviewed potential talent and scouted locations for TV shows “Sell This House” and “Move This House”

  • Crafted story and led interviews for branded video content

  • Managed talent and crew travel for multiple TV shows and advertising agency broadcast productions

  • Managed back of house and VIP artist areas for large-scale tech conference including artist rider facilitation

  • Managed office and client services at a boutique post-production house catering to ad agency clients


SKILLS

  • Experienced in marketing, creative development, content strategy, business development, production, and budget planning

  • Advanced in Adobe Lightroom, Microsoft Word, Excel, Keynote

  • Intermediate in Adobe Photoshop, MS PowerPoint, Google Analytics, Google Slides

  • Experienced on both Mac & PC and proficient in tools such as, Slack, Google Drive, Smartsheet, Tableau, Tailwind, Skitch, Trello

  • Extensive education in communications, media studies, and entertainment design


TIMELINE

2015-2018 Senior Brand Manager, CreativeLive - Seattle

2013-2015 Executive Producer, Creative Studio, CreativeLive - Seattle & San Francisco

2012-2013 Content Producer, CreativeLive - Seattle & San Francisco

2011-2012 Integrated Producer, Wexley School for Girls - Seattle

2010-2011 Assistant Broadcast Producer, Publicis - Seattle

2007-2009 Producer, Flying Spot Entertainment - Seattle

2006–2007 Location Scout / Associate Producer, Screaming Flea Productions - Seattle

2005–2006 Associate Producer, Flying Spot Entertainment - Seattle

2000-2001 Office Manager, Stuart Waks & Co. - Los Angeles

1999-1999 Intern, Five Mile Radius, Music Supervisor Lisa Brown - Los Angeles

1998-1999 Intern, Totem Productions, Director Tony Scott - West Hollywood

1998-1998 Intern, Fogwood Films, Director/Actress Sally Field - Burbank