Style Guide & Brand Book
The CreativeLive style guide & brand book are the manifestations of its brand expression. They were created in collaboration with the executives and the creative team. In addition to creating guidelines and best practices across design, copy, and photography, we overhauled brand attributes, shared inspirational stories from the creative community, and set forth a defined mission, vision, and value proposition for the company.
Roles: Brand Strategy & Positioning, Photography Creative Direction & Strategy