Live Your Dreams
“Live Your Dreams” was a holiday campaign that I concepted to play into part of our brand mission, ”champion the creator’s right to live their dreams in career, hobby, and life.” Our goal was to develop a compelling, benefit-oriented integrated holiday campaign toolkit that:
Reflected CreativeLive’s brand expression
Highlighted gifting (as it’s our new product feature)
Was flexible to add sales messaging for multiple drive times over an extended timeline
Cut through the holiday clutter of uninspiring gift-giving messaging by striking an emotional & motivational chord with our audience
We mixed whimsy and playful with grounded and action to encourage students to live out their dreams this holiday season.
Roles: Brand Strategy & Creative Concept