Live Your Dreams

“Live Your Dreams” was a holiday campaign that I concepted to play into part of our brand mission, ”champion the creator’s right to live their dreams in career, hobby, and life.” Our goal was to develop a compelling, benefit-oriented integrated holiday campaign toolkit that:

  • Reflected CreativeLive’s brand expression

  • Highlighted gifting (as it’s our new product feature)

  • Was flexible to add sales messaging for multiple drive times over an extended timeline

  • Cut through the holiday clutter of uninspiring gift-giving messaging by striking an emotional & motivational chord with our audience

We mixed whimsy and playful with grounded and action to encourage students to live out their dreams this holiday season.

Roles: Brand Strategy & Creative Concept

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