Copper Mountain - Snow Day
Copper Mountain resort sits tucked away in the mountains of Colorado and some of their favorite customers hail from places without snow, or mountains for that matter. Everyone Deserves a Snow Day was a brand campaign unlike any other bringing the snow and fun from the slopes to the heat and flat lands of Texas in the form of a scrappy, mischievous snow patrol team hellbent on snowball fights and surprise visits. We created a mobile snow machine in 90 degree temperatures, gave out snow cones, playful temporary tattoos for the kids, and gave people a chairlift to kick their feet up on and take a photo. We even snuck into the state capitol for our commercial TV spot. Many of the children we met had never even seen snow before let alone a penguin and a moose as one animal, so overall, it was a real treat!
My role as producer was to handle casting for our street team, get uniforms ordered and swag printed, map out and permit locations, handle travel, video production, ice delivery and overall execution. We hit up tail gates for college football games, gave out gatorade at a Komen event, and left a cool breeze all over the Austin, Dallas, and Fort Worth areas.
Role: Integrated Producer