One of the things I've had the most fun with at CreativeLive is developing a portrait system. We needed consistency to showcase instructors and an elevated way to introduce the idea of the people behind the scenes. What better way to show off our creative community than portraits highlighting everyone's personalities? To continue to foster authenticity, the approach relies on available light and utilizes some prompts to elicit candid and natural reactions from instructors, students, and staff.
Roles: Creative Director & Brand Strategy
Photos by in-house CreativeLive photographers.
Here’s an example of how this came to life in CRM and campaigns for our black friday sale.