The CreativeLive brand is anchored in authenticity and the creator's journey. To that effect I crafted a strategy for photography based around real creators experiencing the creative journey and life’s moments. Images use existing light to help convey the genuine nature of the moment. They showcase creators in progress, tools of the trade, and the in between quiet moments when we come up for air to have a beer or spend time with our loved ones.
Roles: Creative Director, Brand Strategy, Producer
Photos by in-house CreativeLive photographers.