UW Athletics $100 Hot Dog

As part of a campaign to drive season ticket sales, the team at Wexley School for Girls created a fun pop up experience for University of Washington football fans. Why not buy a $100 hot dog at the “Dawg Cart”, with a side of season tickets? As producer on the project, I organized the logistics for each pop up experience including casting brand ambassadors, securing a sign painter & hot dog vendor, on-site t-shirt printing, and of course a giant hot dog stand up for fans to pose in front of for social.

Role: Integrated Producer


UW event